TopBetta (TBH) will licence The Global Tote to Ladbrokes Australia, the local subsidiary of the United Kingdom-based gambling giant, and the service will be integrated into Ladbrokes.com.au as a replacement to existing tote derivative products, such as Best Tote, in coming weeks.
The Global Tote is a business-to-business product designed to help corporate bookmakers provide best available odds to punters in a more profitable way.
“We are always looking for an edge and ways to value add through better products and services to our customers,” Ladbrokes Australia chief executive Dean Shannon said.
“The Global Tote is a solid initiative with significant upside for operators as well as delivering more choices to clients seeking the best odds.”
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